Blog
Tips and insights for small business social media marketing.
Instagram analytics: what the numbers mean and what counts as good in 2026
Views replaced impressions, the median engagement rate is 0.30%, and Instagram only keeps 90 days of data. The metrics that matter for a small business.
How Often Should You Post on Social Media? The Usual Advice Is Misleading
The famous Buffer 5× engagement stat is real, but easy to read wrong. Correlation, causation, and what consistency actually does for you.
How much does social media marketing cost? A 2026 pricing guide for small businesses
A light agency package runs €300–800/mo, full management of every channel €900–2,500/mo, an in-house hire around €4,500/mo. Plus the cost of a single post and of Facebook and Instagram ads.
Social Media Tool Pricing 2026
Why are you overpaying? We compared the real costs of the most popular social media tools.
Social media marketing for businesses
What social media marketing is and how a small business actually does it: channels, content, posting frequency, replies, measuring and the usual mistakes.
Social Media Marketing for B2B
How can a B2B company leverage social media? LinkedIn, content marketing, and lead generation in practice.
Social media marketing statistics for small businesses
Checked social media marketing statistics for small businesses in 2026: users, organic reach, video, response times and time spent. Plus the figures that don't hold up.
5 Social Media Challenges for Small Businesses
93% of small businesses face the same challenges. We explored how to actually solve them.