Blog
Tips and insights for small business social media marketing.
Instagram analytics: what the numbers mean and what counts as good in 2026
Views replaced impressions, the median engagement rate is 0.30%, and Instagram only keeps 90 days of data. The metrics that matter for a small business.
How Often Should You Post on Social Media? The Usual Advice Is Misleading
The famous Buffer 5× engagement stat is real, but easy to read wrong. Correlation, causation, and what consistency actually does for you.
How much does social media marketing cost? A 2026 pricing guide for small businesses
Agency €800–2,500/mo, freelancer €1,300/mo, in-house hire €4,500/mo, or do it yourself with a tool? We break down what social media marketing actually costs a small business.
Social Media Tool Pricing 2026
Why are you overpaying? We compared the real costs of the most popular social media tools.
Social Media Marketing for Businesses
A practical guide to business social media marketing: where to start, how to stand out, and what to avoid.
Social Media Marketing for B2B
How can a B2B company leverage social media? LinkedIn, content marketing, and lead generation in practice.
Social Media Marketing Tips for Small Businesses
10 practical social media marketing tips: what to post, when, and how to get results without a big budget.
Why Social Media Marketing Works
What the sourced numbers actually say about social media marketing for a small business - and which popular statistics do not hold up.
5 Social Media Challenges for Small Businesses
93% of small businesses face the same challenges. We explored how to actually solve them.