Blog
Tips and insights for small business social media marketing.
Publishing to all social networks from one place: tools compared
Facebook, Instagram, TikTok, LinkedIn, X and YouTube from one place: what Meta Business Suite, Buffer, Hootsuite, Later, Metricool and Steadybeat cover and cost.
Instagram analytics: what the numbers mean and what counts as good in 2026
Views replaced impressions, the median engagement rate is 0.30%, and Instagram only keeps 90 days of data. The metrics that matter for a small business.
Your agency invoices EUR 1,500 a month. What happens if you do it yourself?
What the agency invoice covers, which part a tool takes over and which part stays with you. And when keeping the agency is the right call.
Do You Have to Label AI Images on Social Media? What the AI Act Requires
The EU AI Act's transparency obligations started applying on 2 August 2026. Here is what they ask of a small business publishing AI-made content on social media.
How the Instagram Algorithm Really Works in 2026 (And What's Just Guesswork)
Instagram head Adam Mosseri explains which signals rank content. We separated three things: what the platform itself claims, what outside data suggests, and what's pure guesswork.
How the Facebook Algorithm Really Works in 2026 (And What's Just Guesswork)
Meta's own Transparency Center explains how the Facebook feed ranks content. We separated three things: what Meta itself claims, what outside data suggests, and what's pure guesswork.
How the TikTok Algorithm Really Works in 2026 (And What's Just Guesswork)
TikTok's own newsroom explains how the For You feed recommends videos. We separated three things: what the platform itself claims, what outside data suggests, and what's pure guesswork.
How the LinkedIn Algorithm Really Works in 2026 (And What's Just Guesswork)
LinkedIn's own engineering blog explains how its feed ranks content. We separated four things: what the platform has documented, what it doesn't say, what the data suggests, and what's pure guesswork.
How the YouTube Algorithm Really Works in 2026 (And What's Just Guesswork)
YouTube says it doesn't recommend videos. It recommends to viewers. We separated three things: what the platform itself claims, what outside data suggests, and what's pure guesswork.
How the X (Twitter) Algorithm Really Works in 2026 (And What's Just Guesswork)
X is the only big platform whose recommendation algorithm is open source. We separated three things: what the code reveals, what it still leaves out, and what's pure guesswork.
How Often Should You Post on Social Media? The Usual Advice Is Misleading
The famous Buffer 5× engagement stat is real, but easy to read wrong. Correlation, causation, and what consistency actually does for you.
Facebook business page: how to set one up in 2026
A Facebook business page is free. Steps to create it, who gets admin access, Business Suite vs business portfolio, connecting Instagram, and whether you need a personal profile.
How much does social media marketing cost? A 2026 pricing guide for small businesses
A light agency package runs €300–800/mo, full management of every channel €900–2,500/mo, an in-house hire around €4,500/mo. Plus the cost of a single post and of Facebook and Instagram ads.
What each platform needs before you can post through Steadybeat
A platform-by-platform checklist of the kind of account you need ready. Facebook and LinkedIn require a page; most others need nothing special.
Four ways to publish on social media - and how to pick yours
Publish now, schedule, plan a week at a time, or let autopilot handle it. We walk through the differences and use cases from a small business owner's view.
What actually happens when you click Connect? How Steadybeat reaches your accounts without your password
OAuth explained in plain language: why connecting your social media accounts to Steadybeat never involves your password, and how to cut the connection at any time.
How to connect your business Instagram and Facebook Page: two steps is all it takes
Link your Instagram professional account to a Facebook Page in two steps. No Business Manager setup needed, plus fixes for when Instagram won't show up.
Social Media Content Calendar 2026 - Template and AI-Powered Weekly Plan
A ready-made weekly template, posting frequencies by platform, and how AI handles the rough draft. No more blank-calendar panic.
Social Media Tool Pricing 2026
Why are you overpaying? We compared the real costs of the most popular social media tools.
AI in Social Media Marketing - 7 Practical Ways for Small Businesses
AI does not replace marketers, but it saves hours every week. Seven concrete ways AI helps small businesses on social media today.
Social media marketing for businesses
What social media marketing is and how a small business actually does it: channels, content, posting frequency, replies, measuring and the usual mistakes.
Social Media Marketing for B2B
How can a B2B company leverage social media? LinkedIn, content marketing, and lead generation in practice.
Social media marketing statistics for small businesses
Checked social media marketing statistics for small businesses in 2026: users, organic reach, video, response times and time spent. Plus the figures that don't hold up.
5 Social Media Challenges for Small Businesses
93% of small businesses face the same challenges. We explored how to actually solve them.