Blog
Tips and insights for small business social media marketing.

Publishing to all social networks from one place: tools compared
Facebook, Instagram, TikTok, LinkedIn, X and YouTube from one place: what Meta Business Suite, Buffer, Hootsuite, Later, Metricool and Steadybeat cover and cost.

Facebook business page: how to set one up in 2026
A Facebook business page is free. Steps to create it, who gets admin access, Business Suite vs business portfolio, connecting Instagram, and whether you need a personal profile.

What each platform needs before you can post through Steadybeat
A platform-by-platform checklist of the kind of account you need ready. Facebook and LinkedIn require a page; most others need nothing special.

Four ways to publish on social media - and how to pick yours
Publish now, schedule, plan a week at a time, or let autopilot handle it. We walk through the differences and use cases from a small business owner's view.

What actually happens when you click Connect? How Steadybeat reaches your accounts without your password
OAuth explained in plain language: why connecting your social media accounts to Steadybeat never involves your password, and how to cut the connection at any time.

How to connect your business Instagram and Facebook Page: two steps is all it takes
Link your Instagram professional account to a Facebook Page in two steps. No Business Manager setup needed, plus fixes for when Instagram won't show up.